New York World

The World was a relatively unsuccessful New York newspaper from 1860 to 1883. It was purchased by Joseph Pulitzer in 1883 and a new, aggressive era of circulation building began. Reporter Nellie Bly became one of America's first investigative journalists, often working undercover. As a publicity stunt for the paper inspired by the Jules Verne novel Around the World in Eighty Days, she traveled around the planet in 72 days in 1889-1890. In 1890, Pulitzer built the New York World Building, the tallest office building in the world at the time.
In 1889, Julius Chambers became the managing editor of the New York World on the invitation of Joseph Pulitzer, where he remained until 1891.[2]
In 1896, the World began using a four-color printing press and became the first to launch a color supplement, which featured the Yellow Kid cartoon Hogan's Alley. It then joined a circulation battle with William Randolph Hearst's New York Journal American.
The World was at the time attacked for being "sensational", and its later circulation battles with Hearst's Journal American gave rise to the term yellow journalism, which have led many to believe the World and the Journal were little more than scandal sheets. One should note, however, that the charges of sensationalism were most frequently leveled at the paper by more established publishers, who resented Pulitzer's courting of the immigrant classes. And while the World presented its fair share of crime stories, it also published damning exposés of tenement abuses. After a heat wave in 1883 killed a disproportionate number of children and led the World to publish stories under headlines like "Lines of Little Hearses", the adverse publicity spurred action for reform. Hearst reproduced Pulitzer's approach in the San Francisco Examiner and later in the Journal American.

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